The two diverge when corporate strategy has less to do with product or service development and sales and more to do with profitability initiatives.
Information strategy can be used to implement the business strategy of a company; technology can be the tool by which a business can achieve its goal. The marrying or collaboration of the two is an ideal, to which companies theorize is the future. In the case of Jack Lowry of Goldman Industrial, the collaboration of business strategy and information strategy should be in the here and now.
Worthen Jack Lowry had a vision of collaboration between companies that do business together. Information technology strategies implemented at Goldman Industrial would facilitate collaboration with other companies, thus allowing for a streamlined operation that would save money and time for all involved.
The Relationship Between Business Strategy and Information Technology Strategy Essay. Business strategy is the long term operating plan of a company; this plan specifies vision, mission and objectives through the development of policies - The Relationship Between Business Strategy and Information Technology Strategy Essay introduction. Let us find you another Essay on topic Relationship between the business strategy and an entity's organizational culture regarding staffing decisions for FREE! Select type. Related Documents: Relationship between Business Strategy and Purchase Strategy Essay business strategy Essay example Introduction EasyJet, a well-known the Best Low Cost airline company which travel thought out the whole European, using the “no frills” strategy since they are launched in and has continually focused on growth.
Worthen However, the ideal needs collaboration between business partners, and many companies believe this ideal is still years away, in addition many companies are apprehensive about the monies needed to upgrade their technology. Worthen So the marrying or collaboration of businesses that do business is sound, the execution of such an ideal however is met with reserve and obstacles.
Another example of an ideal that met with obstacles and poor execution is the B2B exchange, discussed in an article by Mohanbir Sawhney at CIO. Worthen Liquidity in this statement equals a large number of buyers who would in-turn attract sellers.
Worthen Like the previous example the ideal is attainable but there are components that need to be place first before this ideal becomes a reality. According the article written by Worthen It is was very expensive to upgrade technology at Goldman Industrial, perhaps a group effort where everyone collectively adds to the overall project, thereby cutting the costs of individually upgrading.
This would also ensure that all parties involved are integrated and compatible. The B2B exchange ideal is viable, but not as a main focus, more like an offshoot of already available business processes.
Sawhney Business strategy and information strategy need not be opposing forces. Using the experiences of Goldman Industrial and Celarix as blueprints of what not to do, and building upon the bright spots of information strategy, like the cost savings of Goldman Industrial or the reworking of how best to use information strategy like Celarix, is the direction toward the marrying or collaboration of both business and information strategies as an ideal, is worth attaining.
Execution of the Concept Is Key to Success.The Relationship Between Business Strategy and Information Technology Strategy; The Relationship Between Business Strategy and Information Technology Strategy.
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